Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again.
"It's about time a sociologist wrote an amazing and accessible book for a non-specialist audience. Everything Is Obvious*: Once You Know the Answer by Duncan J. Watts is that amazing book." Read the Inside Higher Ed review.
— Joshua Kim, director of learning and technology for the Master of Health Care Delivery Science Program at Dartmouth College