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Everything is Obvious - Once You Know the Answer - How Common Sense Fails Us - Duncan J Watts

The Book

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?

If you think the answers to these questions are a matter of common sense, think again.

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The Author

Duncan Watts is a principal researcher at Microsoft Research and a founding member of the MSR-NYC lab.  From 2000-2007, he was a professor of Sociology at Columbia University, and then, prior to joining Microsoft, a principal research scientist at Yahoo! Research, where he directed the Human Social Dynamics group.

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Reviews

“Everything is Obvious is indicated for managers, scholars, or anyone else tired of oversimplified, faulty explanations about how business, government, society and even sports work. Long term effects include: Deeper insight into history, current events, corporate politics and any other human activity that involves more than one person at a time.”

— Dalton Conley, Dean for the Social Sciences, New York University

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