Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again.
“Everything is Obvious is indicated for managers, scholars, or anyone else tired of oversimplified, faulty explanations about how business, government, society and even sports work. Long term effects include: Deeper insight into history, current events, corporate politics and any other human activity that involves more than one person at a time.”
— Dalton Conley, Dean for the Social Sciences, New York University