Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again.
“Watts brings science to life. A complicated, global, interconnected world, one which often overwhelms, is tamed by wit, skepticism, and the power to challenge conventional wisdom. The book will help you see patterns, where you might have thought chaos ruled.”
— Sudhir Venkatesh, William B. Ransford Professor of Sociology at Columbia University