Everything is Obvious - Once You Know the Answer - How Common Sense Fails Us - Duncan J Watts

The Book

Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?

If you think the answers to these questions are a matter of common sense, think again.

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The Author

Duncan Watts is a principal researcher at Microsoft Research and a founding member of the MSR-NYC lab.  From 2000-2007, he was a professor of Sociology at Columbia University, and then, prior to joining Microsoft, a principal research scientist at Yahoo! Research, where he directed the Human Social Dynamics group.

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"Everything Is Obvious" should be on the bookshelves of just about everybody, from journalists ... to business people to public relations people to advertising and marketing professionals, to just about everybody. Read the full review

— David M. Kinchen, Huntington News

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