Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? How much can CEO’s impact the performance of their companies? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again.
"Mr. Watts, a former sociology professor and physicist who is now a researcher for Yahoo, has written a fascinating book that ranges through psychology, economics, marketing and the science of social networks." Read the full Wall Street Journal review.
— Christopher Chabris, co-author of "The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us.